4-Time Winners at International Creativity Awards12/07/11

Our inclusion in the 40th Annual Creativity International Awards book proved a monumental occasion for TJ. Some of our most recent and popular works were crowned winners at the esteemed awards establishment late last year, and have been given spots in the coveted annual, and we were thrilled!

Winning a:
- PLATINUM award for our Illustrative/CG work for Kalbitor
- Tourism Ireland was honoured with a GOLD
- GOLD for our illustrative and 3D interpretation of an owl on the cover for Creative Review in the News and Editorial section
- SILVER for our US TV ad for Bermuda Tourism

Creativity strives to recognise the brightest and best in the design and advertising industry, and is one of the longest running independent international competitions there is. Established as a travelling exhibit in conjunction with Art Direction Magazine in the 70s, it became one of the only books to showcase a cutting-edge work from across the US and abroad. Over the years this book has grown in size and style, and now takes a comprehensive look at winners from the awards. In 2011 the travelling exhibit was brought back and together with the Awards Annual and Creativity web site. Our Platinum win for Kalbitor meant there were lots of happy TJ faces around the office, so what made it stand out?

Owner and Creative Director, Jim Nisson, said: “Medical Illustrations are normally very dry and for the most part utilitarian as opposed to creative. Your work for Kalbitor was so amazingly real, with a seamless integration of techniques, like photography and CGI, which really arrested our attention. One judge gave it a perfect score and another stated “good use of craft.” The entry has also received numerous comments of admiration from viewers of the winner’s exhibit at the design shows.”

Wow…we’re blushing! The competition is judged by a panel of advertising and design professionals who volunteer their time and knowledge. To provide fresh perspectives, new judges are selected from year to year. With such a great range of work from all over the world, it meant the package had to be just as good. The beautifully bound book was designed by Sw!tch Studios, and was inspired by an old-age saying…

“As amazing as all of the winning pieces were, we could only imagine the amount of blood, sweat and tears that went into every little detail throughout the thousands of entries! With that in mind, we used splatters to add some interesting details to the book, like the splatters changing on the different page numbers. ” says Kathleen Ritchie, Marketing Director.