Bags of Style: Mulberry Gets Animated12/07/11

This unique and interactive short film by director Luke Losey takes six Mulberry campaign shots (by the amazing Tim Walker) and animates them; using rotoscoping and repainting, models blink, piglets move and flowers bloom and pop to the sound of Miike Snow.

Created by artist Josh Gurrie, the film transports viewers into the luxurious world of Mulberry’s Spring/Summer campaign. As the camera swoops through the various rooms of a quintessential English manor house, the models can be seen posing, oblivious to their peculiar surroundings, on a backdrop of, oh so glamorous(!), surroundings of chandeliers and velvet chairs, and some rather unconventional animals, including live foxes, owls and birds peering out from a traditional and somewhat bijou setting.

The beautiful piece was brought together by Framestore by creating loose edits of empty background plates; they were able to design and pull together the 2D elements in post-production. Using a 3D tracking process, they animated and composited them into the moving backgrounds, and then adding in the live foxes, as a narrative thread, bringing the whole piece together seamlessly.

Mulberry has described it as “altering proportion to blur the edges of reality.”