Lürzer’s Archive – Print ad of the week24/11/11
Is it a bird? is it a plane? No its….Oh wait, yes its a bird, Jessie J! Super sexy music star, Jessie J stars in our award winning campaign for Pretty Polly.
Chosen for Lürzer’s prestigious ‘Ad of the week’ award, our Pretty Polly campaign has been making waves all over the country. From animated displays to nationwide billboards. See it in pride of place on Lürzer’s website or find out more information about the job right here!
The concept has been developed by agency Beattie McGuinness Bungay, to promote designs by fashion label, House of Holland, for its latest range of tights. The campaign is being widely featured in fashion and lifestyle publications and online, including Grazia, Glamour, Heat, Sugar, Harpers, Nylon, MTV, Daily Mail, as well as outdoor billboards and digital OOH displays nationwide. The campaign is running for 6 months.
Our team of artists integrated the photography of fashion photographer, Jolly, with Computer Generated Imagery to create 3 stylised executions with versions for moving image and print. It is this ability to seamlessly transform still images into motion that makes the studio stand out as a complete creative production house, able to control an integrated production under one roof. worked closely with Jolly on set at the photography shoot, to ensure the necessary shots were captured to be integrated with the CGI environment. The attention to detail and involvement of the studio even at this first stage in the production was essential in ensuring the combination into 3D and motion was successful. Head of Retouch, Josh Rogers, says “Knowing the print ads were to be adapted for animation meant ensuring we had sufficient parallax to accommodate the camera moves. Our key consideration when building the city background was ensuring we had enough ‘reveal’ on our sky and building elements, so that as the camera moved down the street all the buildings had subtle realistic parallax within our comic book world.”
This campaign is another strong example of the use of limited assets to produce a holistic campaign across still and moving image. With rapid developments in advertising technology, such as the use of digital billboards and the rising number of digital magazines for portable devices, this elegant and cost-effective solution is at the height of demand. Our expertise and ability to work flexibly with diverse techniques across print and motion enabled this campaign to come to life.
We’re really honored to accept this award, we’d like to thank Aitken Jolly (photographer), Beattie McGuinness Bungay (agency), our families, friends, our dog, God, the universe, everyone who believed in us.




















