Statoil – Extracting Oil21/09/12

We recently launched this striking print campaign for energy firm, Statoil. Commissioned by McCann Oslo, we joined forces with photographer Andy Glass to create three distinctive multi-disciplined images to illustrate the unique oil and gas extraction methods used by the global organisation. You may have spotted it about the CGI community, notably in CG Arena, Ever Motion and many Advertising sites such as Advertolog and Coloribus! Read more…

The photography and CGI-integrated campaign, consisting of three double page spreads, shows Statoil’s principle procedures of extraction in land and sea. The photorealistic juxtaposition of the complex on-site machinery and environment with calm and clean workspaces was a vital requirement for the client, and is a niche skill we renowned for.

Agency, McCann Oslo, approached Andy Glass and TJ to match their flawless techniques on this production for their trusted client Statoil. Impossible to create in the real world, CGI was used to create the models of the environments within tanks, combined with Glass’ photography of the sea surface, oilrig and overhead shots of the energy sites. The ground and sea blocks accurately represent the geographic layers of Statoil’s real life extraction sites. This complex composition was then brought together by our skilled retouchers, paying attention to the finest details and required integration.

Eric, Global Executive Director at McCann Oslo, states “It has been an absolute pleasure working with Taylor James, and the work is world class!”.

See the Statoil project page to see the complete campaign and a full insight behind the scenes of the production!