Image Creation14/06/10

Heineken’s recent ‘Music’ print campaign is just one example that required an intricate blend of photography and CG imagery to achieve the desired result within the schedule and budget parameters. Shot in our own studio by our in-house photography team, the instruments and liquid in the ‘God of Rock’ image were then comped together by [...]

Heineken’s recent ‘Music’ print campaign is just one example that required an intricate blend of photography and CG imagery to achieve the desired result within the schedule and budget parameters. Shot in our own studio by our in-house photography team, the instruments and liquid in the ‘God of Rock’ image were then comped together by our expert retouchers, maximising creative control and efficiency within a tight schedule.

The production benefits McCann Erickson attained using this holistic production service will be discussed in a case study shortly, so in the interim please take a look at the Heineken Music campaign plus the work we’ve created under the ‘photography’ and ‘live-action’ categories, not to mention all the CGI material that is, by its nature, created from nothing.

The production benefits McCann Erickson attained using this holistic production service will be discussed in a case study shortly, so in the interim please take a look at the Behind the Scenes of this rocking campaign