Kalbitor triumphs at the RX Club Show Awards and the CLIO Healthcare Awards!19/11/10

The stunning campaign for Dyax Corp, through GSW Worldwide, has struck Gold at the infamous annual RX Club Show in New York for best overall campaign. The Awards honour the creativity of pharmaceutical product advertising and promotion and is judged by industry experts solely on creative concept and execution.

The campaign also won Silver in the Direct to Professional category at the infamous CLIO Healthcare awards. The CLIO’s is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications. Glen Taylor, MD and founder of Taylor James, was at the annual awards party in New York where the winners of the 2010 CLIO Healthcare Awards were announced on 12 November.

Creating this campaign has been a wonderful achievement for TJ, and it wasn’t an easy feat (go behind the scenes and find out more about how we created these stunning images) but the hard-work has certainly paid off at the Creativity International Awards (Platinum), Medical Marketing and Media (MM&M) Awards (Gold) and Clio Healthcare Awards (Silver and Bronze).

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