Infiniti – JX
With a slight take on the usual automotive work for the huge ongoing global campaign for Infiniti, this project required us to produce close up images; one of a mans hand reaching out and pointing across the image, the other of a mans face.
We created the images using a combination of photography and CGI, then enhanced in retouch; the finger was to look as though it is dissipating into the background with thousands of particles picking up light from different angles and refraction’s. The mans face was composed with a soundwave graphic emanating from his mouth with copy callouts. The images are part of the sensitive voice and touch recognition campaign for the popular car.