Toujeo

Working with Arnold NY, we executed a fully-integrated campaign for diabetes drug Toujeo. It was a complete Taylor James production, directed by Anthony Furlong, and included :60 :90 & :120 TVC spots and 7 print visuals. We blended motion control, live-action talent, and practical miniature paper-sets and then composited it all into a full CGI paper world.

Concept

Pre-visualisation

CGI

Photography

Live-Action

Animation

Edit

Post-Production

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