Audi ‘Office’ main image
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  • Audi ‘Office’ image 1
  • Audi ‘Office’ image 2
  • Audi ‘Office’ image 3
  • Audi ‘Office’ image 4
  • Audi ‘Office’ image 5
  • Audi ‘Office’ image 6

  • PROJECT TITLE: Office

  • CLIENT: Audi

  • PRODUCTION COMPANY: Taylor James

  • PHOTOGRAPHY: Simon Thorpe and Taylor James

  • CREATIVE DIRECTION: Taylor James

  • COMPLETE PRODUCTION: Taylor James

Production Breakdown:

  • cgi45%
  • photo45%
  • post10%

This image was shot conventionally at ‘Tower 42’ in the City of London. The main background was composed from one master frame which the man and chair were retouched. The car was constructed using our ‘REALWorld rendering™’ CGI procedures. When shooting the background plates, markers and measurements were taken to give accurate information for car positioning. The car was then rendered in many different passes and individually retouched together. We then needed to place the car behind the glass and re-introduce all the natural reflections back over the top.  The seams of the glass pains were brought back, reflections of the out of shot chairs, walls and the man reading his paper were all introduced to the varying sides of the room.

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