With a Victorian-era inspired theme, this cross-platform campaign required on all facets of production for TV, outdoor, interactive and social media. The digital campaign ran in conjunction with consumer-based experience activities. The campaign is aimed at giving consumers the ultimate cider drinking experience through a series of through-the-line marketing events, supporting the new product launch. The campaign invites UK consumers to experiment through a variety of experiential, digital and print engagement initiatives, hubbed through a bespoke Facebook page (www.facebook.com/bulmersuk).
TJ embraced an extensive character and concept development stage, our creative director working closely with the Exposure team to maximise the potential. In order to make the campaign a success, it was important that Taylor James capture the overall feel of the campaign, which was heavily influenced by science and laboratories in the Victorian era. Materials such as brass, copper, and traditional machining techniques such as milling, were created in CGI to give a realistic feel to this stylised creative.