Recently, a new form of photographic motion have begun to arise that offers new commercial opportunities for photography to span print, digital and interactive arenas.
Photographs with an element of motion are taking the internet by storm, dubbed ‘cinemagraphs’ these generally low resolution gif files feature a brief moment of time captured and shown in isolation to give emotion and life to an otherwise static image. We’ve been working with this technique to craft a high-quality workflow for commercial use, we call it Isomotion (Isolated Motion). Isomotion is designed to work with high quality files, seamless loops and our impeccable quality of retouch to produce stunning visuals with a strong narrative.