Print / Evian ‘Droplet’

Evian ‘Droplet’ main image
Live Action25%
CGI35%
Photo10%
Post30%
  • Evian ‘Droplet’ image 1
  • Evian ‘Droplet’ image 2

Working again with Watchout Paris for Evian, TJ’s in-house CGI and retouch teams created this ad for the global brands latest print campaign.  The hands in the shot were supplied by the agency and the water droplet created completely in CGI. The water droplet was then composited in Retouch using a selection of render passes to give the droplet realistic shape, form and texture. The final image included the three mountain peaks within the image, something that is iconic to Evian.

Credits

  • Client | Evian

  • Agency | Euro BETC, Paris

  • Photography | Bruno Torres

  • Creative Direction | Taylor James

Extras

  • Step by Step

  • Wireframe

  • Behind the Scenes

  • Blog Post

  • Download Wallpaper

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