Covidien ‘Evil Spoons’ main image
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  • Covidien ‘Evil Spoons’ image 1
  • Covidien ‘Evil Spoons’ image 2
  • Covidien ‘Evil Spoons’ image 3
  • Covidien ‘Evil Spoons’ image 4
  • Covidien ‘Evil Spoons’ image 5
  • Covidien ‘Evil Spoons’ image 6

  • PROJECT TITLE: Evil Spoons

  • CLIENT: Covidien

  • AGENCY: GSW Worldwide

  • CREATIVE DIRECTION: Taylor James

  • COMPLETE PRODUCTION: Taylor James

Production Breakdown:

  • cgi80%
  • post20%

For this project TJ handled the complete production- from concept through to the final image delivery. Using TJs creative expertise, we were able to direct the client as to which methods worked best to produce the images; whilst working through our ‘REALWorld rendering’ workflow process, we gave the agency and client a clear set of deliverables and approvals for each of the critical stages of production. We combined our internal photography department and CGI and retouch skills to create the final stunning result for the print campaign.

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