We were approached by RAPP to produce an image for FT.com’s new brand advertising campaign in Asia. The image which illustrates how the FT brings its readers and users a complete, unparalleled view of world business all in one place has become a 75 meter wide feature of one wall overlooking the legendary Raffles Place in Singapore. The image has also be used to create a microsite with interactive elements which can be seen at: http://www.ftglasscity.com/
Working from a rough agency layout, Taylor James conceived, designed and produced a massive 16,0000px wide render of a city made entirely of glass. This was a supremely complex production featuring well over 30 highly detailed, transparent buildings! For a more detailed look at this job, scroll down for the Behind the Scenes!