Motion / Guinness ‘Hurling’

Guinness ‘Hurling’ main image
Live Action25%
CGI35%
Photo10%
Post30%
  • Guinness ‘Hurling’ image 1
  • Guinness ‘Hurling’ image 2
  • Guinness ‘Hurling’ image 3

This gargantuan image was produced with acclaimed photographer Kevin Griffin for Irish International. Created as part of a campaign to promote Guinness’ sponsorship of the GAA Hurling All-Ireland Senior Championship. Such is the popularity of hurling; that the 2010 final drew the biggest sports audience for RTE of any event that year!

TJ pulled together multiple elements of varying scale and angle to achieve this complicated retouch, utilising bespoke photography shot by Kevin Griffin and augmenting with material from our own internal stock library we could make the impossible a photorealistic reality.

Take a look at the stages involved in creating this image in our Step by Step video!

Credits

  • Client | Guinness

  • Agency | Irish International

  • Photography | Kevin Griffin

Extras

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