Prints / Heineken ‘Factory’

Heineken ‘Factory’ main image
Live Action25%
CGI35%
Photo10%
Post30%
  • Heineken ‘Factory’ image 1
  • Heineken ‘Factory’ image 2

Time and budget only permitted for one master version, so it was important that the concept of the ad was conveyed in both a tall and wide crops. From here we then blocked out a basic scene setup and isolated the main assets of the job. Each of the assets, such as the car crusher, cubes, cans, conveyor belt all go through a structured process of modeling, texturing and lighting with key milestones that have to be signed off at each stage. We do a lot of background research for each asset to provide as many possible design options for the client and to ensure that the functionality and details are true to real life.

Credits

  • Client | Heineken

  • Agency | McCann Erickson, Ireland

  • Creative Direction | Taylor James

Extras

  • Step by Steps

  • Wireframe

  • Interactive

  • Behind the Scenes

  • Blog Post

  • Download Wallpaper

Share