Prints / Heineken ‘Factory’

Time and budget only permitted for one master version, so it was important that the concept of the ad was conveyed in both a tall and wide crops. From here we then blocked out a basic scene setup and isolated the main assets of the job. Each of the assets, such as the car crusher, cubes, cans, conveyor belt all go through a structured process of modeling, texturing and lighting with key milestones that have to be signed off at each stage. We do a lot of background research for each asset to provide as many possible design options for the client and to ensure that the functionality and details are true to real life.