Honda ‘Honda Accord Float’ main image
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  • Honda ‘Honda Accord Float’ image 1
  • Honda ‘Honda Accord Float’ image 2
  • Honda ‘Honda Accord Float’ image 3
  • Honda ‘Honda Accord Float’ image 4
  • Honda ‘Honda Accord Float’ image 5
  • Honda ‘Honda Accord Float’ image 6
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  • PROJECT TITLE: Honda Accord Float

  • CLIENT: Honda

  • AGENCY: Wieden & Kennedy

  • PHOTOGRAPHY: Paul Zak and Taylor James

  • CGI PRODUCTION: Taylor James

Production Breakdown:

  • cgi80%
  • post20%

Again, our REALWORLD rendering process proved to be the perfect solution for this campaign for Honda, offering the most cost-effective method whilst retaining total flexibility and creativity for these complex scenes. Commissioned by Wieden & Kennedy, London, TJ created the highly detailed CGI build which is complimented by our highest standards of retouching by our in-house department, needed to create the photographic level of realism achieved in these stunning images.

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