Kia ‘Showrooms’ main image
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  • Kia ‘Showrooms’ image 1
  • Kia ‘Showrooms’ image 2

  • PROJECT TITLE: Showrooms

  • CLIENT: Kia

  • AGENCY: Kindred

  • CREATIVE DIRECTION: Taylor James

Production Breakdown:

  • cgi80%
  • post20%

This project was brought to us under extremely tight deadlines as the agency needed to turn around this project in 10 days. The concept was to build a state of the art minimalist factory production line, which followed the sweep of a seashell, reaching a centre gallery area displaying the new Kia ‘Ceed’. The main car was supplied from Kia photographic stock library and the people were then shot around a donor car which was swapped for the master Ceed. The complete environment was our responsibility and had to be created, rendered and then all elements retouched together within the 10 day deadline. The enviroment was built around the cars perspective, with the people and reflections balanced into the main car. The 3D lighting setup within the factory had to perfectly match existing lighting illuminating the car. All factory elements had to be built from reference drawings concepted in the first day.  We had four operators working in tandem on four different sections of the image, to speed up production and realise the very ambitious deadlines.

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