Integrated / O2 ‘Signatures’

O2 ‘Signatures’ main image
Live Action25%
CGI35%
Photo10%
Post30%
  • O2 ‘Signatures’ image 1
  • O2 ‘Signatures’ image 2
  • O2 ‘Signatures’ image 3
  • O2 ‘Signatures’ image 4
  • O2 ‘Signatures’ image 5

The O2 Signatures campaign was a fantastic opportunity for us to stretch both our creative and technical legs. With thousands of signatures collected from fans all over Ireland, it was our task to generate images of the two rugby players as well as track the position of each signature within the composition. This was all to ensure that each fan could visit the O2 website and find their name. Not an easy task, but certainly a fun and challenging one.

Check out the video about for a full walkthrough of the process!

Credits

  • Client | O2

  • Agency | McConnells Advertising Services

  • Creative Direction | Taylor James

  • Complete Prod | Taylor James

Extras

  • Step by Steps

  • Wireframe

  • Interactive

  • Behind the Scenes

  • Blog Post

  • Download Wallpaper

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