Prints / Huawei ‘Ascend’

Huawei ‘Ascend’ main image
Live Action25%
CGI35%
Photo10%
Post30%
  • Huawei ‘Ascend’ image 1
  • Huawei ‘Ascend’ image 2
  • Huawei ‘Ascend’ image 3
  • Huawei ‘Ascend’ image 4
  • Huawei ‘Ascend’ image 5
  • Huawei ‘Ascend’ image 6
  • Huawei ‘Ascend’ image 7

We were approached to build this beautiful winged horse made up of thousands of one model of mobile phone, for the global telecom solutions company Huawei. The print image is being displayed throughout the world’s largest cellphone event; Mobile World Congress.

The phone was designed and built from scratch, ensuring that the way they were structured together really emphasized the body shape and form of the horse.

You can see the final ad around the UK and check out the statue of the horse that was made to accompany the campaign in Barcelona!

Credits

  • Client | Huawei

  • Agency | MWorks

  • CGI & Post | Taylor James

Extras

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