Print / Propel ‘Splash’

Goodby, Silverstein and Partners in California commissioned TJ to work on US drinks brand Propel’s latest print and interactive campaign. Wedelivered all aspects of thiscomplex production, including shooting the material in our in-house studio. We set up various water tank scenarios through popping water balloons and splashing water scenes. We captured the water explosions using automated motion and sound triggers.  The Propel bottles were also captured in our studio in various flavours and positions, and bottle combinations. The images were then composited in retouch.