BMW ‘Prospect of Whitby’ main image
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  • BMW ‘Prospect of Whitby’ image 1
  • BMW ‘Prospect of Whitby’ image 2
  • BMW ‘Prospect of Whitby’ image 3

  • PROJECT TITLE: Prospect of Whitby

  • CLIENT: BMW

  • CREATIVE DIRECTION: Taylor James

Production Breakdown:

  • cgi40%
  • photo40%
  • post20%

This difficult location serves as an example of how diverse you can be with your CGI environments. The artificial street lights cast a strong yellow hue over the whole street, creating a CGI car and rendering it into the street is no mean feat. The panels, bodywork, tyres, hubs, glass, chrome and plastic trims all needed extra attention to replicate real world materials in such strong lighting conditions. The front headlights of the car took a lot of care to create so realistically. BMW light clusters are renowned for their detail and here we have replicated the entire light with full beams on display.

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