• PROJECT TITLE: Fiat Punto Configurator

• CLIENT: Fiat

• AGENCY: ARC, London

• CREATIVE DIRECTION: Taylor James

Production Breakdown:

• cgi80%
• post20%

The sequence starts with the initial scene set up, flows onto to room construction, before lighting and texturing is addressed. In the last stages you can see final materials being added and real world properties taking shape.

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