Print / Range Rover ‘Rooftops’

Range Rover ‘Rooftops’ main image
Live Action25%
CGI35%
Photo10%
Post30%
  • Range Rover ‘Rooftops’ image 1
  • Range Rover ‘Rooftops’ image 2
  • Range Rover ‘Rooftops’ image 3

This image was shot using negative film on a medium format camera. We scanned the originals before placing the CGI car into the scene. The photographer marked out the floor area of the car and recorded camera, heights, angles and lens focus, so we had accurate information to position the car. This environment shows the diversity of CGI, as the car blends
seamlessly within the grain, dirty and gritty environment. The building reflections within the car illustrate out of frame information, true to actual photographic capture.

Credits

  • Client | Range Rover

  • Photography | Taylor James

  • Creative Direction | Taylor James

  • Complete Prod | Taylor James

Extras

  • Step by Step

  • Wireframe

  • Behind the Scenes

  • Blog Post

  • Download Wallpaper

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