Taylor James collaborated with DDB Remedy London to produce this cross-platform campaign for arthritis treatment ‘SIMPONI’. Unusually bringing together live-action footage for interactive element and CGI for the print work, the concept was to create the brand name from everyday items that are often troublesome for arthritis sufferers.
We were first approached to deliver two high quality print images each with unique objects. On the success of these executions, this concept was then followed through to a 2:30min live action ‘teaser’ for the Simponi to use digitally. Delivering a cross-media campaign of this type involved tight planning right from the start ensure we maintained seamless continuity between the two mediums.
“We really enjoyed working with Taylor James and both DDB and our client were extremely happy with the result!” Anna Giardina, DDB Remedy