Toyota ‘Auris’ main image
add to lightbox added to lightbox
  • Toyota ‘Auris’ image 1
  • Toyota ‘Auris’ image 2

  • PROJECT TITLE: Auris

  • CLIENT: Toyota

  • AGENCY: Glue London

  • CREATIVE DIRECTION: Taylor James

Production Breakdown:

  • cgi25%
  • photo25%
  • post50%

Glue London commissioned TJ to work on this exciting project for client Toyota Auris’ latest print campaign. The concept revolved around an energy force coming from the centre of the car. Toyota supplied a model of the car and in CG, TJ mocked a copy of the car and used this to create the light beams emitting from the car. In retouch, our experienced team, were then able to Photoshop the light beams and flairs onto the image giving it the photo-realistic touch TJ’s known for.

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