The Future of Advertising05/04/11

When Dave Birrs contacted TJ to take part in this exclusive podcast, we were thrilled! Recorded on the sofa from Glen’s living-room, he was asked his top five tips to successful creative production and how to get the best out of an advertising campaign both creatively and technically for print, digital and broadcast.

Birrs is an ex- Art Director and Copywriter with over 17 years experience working for some of the world’s biggest advertising agencies, including: Ogilvy One, Poke and McCann Erickson. He is also a member of the IPA Taskforce for Behavioural Economics and works with various industry awards.

Since, he has founded education company Additive (http://getadditive.com/) where they help “traditional agencies understand how to use technology in a way to better engage with consumers.”

To listen to the podcast in in full, click here!

Or to skip to glens section click here!