TJ Gives Film and TV ‘Bible’ The Knowledge a Brand New Look!04/05/11

TJ has unveiled its latest designs for The Knowledge’s 2011 Directory, launched today. The annual book provides a comprehensive and definitive guide to production, equipment, technicians, facilities and specialist services for today’s UK film, TV, commercial and video production industry. The seven dynamic images were conceptualised and produced by TJ, utilising our CGI, photography and post-production services.

After twenty-six successful years in the industry The Knowledge commissioned us to create the cover and dividers for their 2011 installment of their renowned directory, used by over 24,000 TV and film production professionals along with 300,000 online visitors a year. The shots have also been used as inspiration for their summer 2011 website re-launch!

The images feature some instantly recognizable objects from within the film and production industry, formed in 3D letters to make subtle but identifiable words. Our team’s collective passion for film-making and story-telling meant we were instantly drawn to this unexpected project, and wanted to create images that accurately reflected the industry. The Knowledge is all about the day-to-day functions of film and TV production and the hurdles you may come upon whilst on set. I wanted to create common scenes that looked incidental, as if you had just come upon the objects in a real-life environment. It would’ve been simpler to have placed the objects against a studio backdrop but for me it was important that we took photographs that would serve as a backdrop and suited the perspective of our shots.

We created the objects for each scene with CGI, integrated these with the backgrounds shot by our photographic department and brought the elements together with focus effects and colour grading by our retouching team. Having all of our services under one roof means we can control the production efficiently and ensure consistency in the quality of our work.

Due to time-constraints, we had our dedicated team of R&D technicians write a bespoke script and software plug-in that would automatically cover the shapes with lettering. Giving the images that ‘incidental’ feeling of coming across the objects in their natural state also meant extra time was invested in creating unique shaders for each object, allowing the hat, sandwich, and scissors to take on a feel of their real-life counterparts.

Edward Canavan, Associate Publisher at The Knowledge, said:

“We were so impressed with both the quality of the work you did for us and the professionalism of everyone involved. As one of London’s leading creative studios, we knew they would be the perfect fit with The Knowledge’s values of quality and creativity.

“The designs are stunning representations of real production environments on set, beautifully lit and rendered in amazing detail. We couldn’t be happier with the finished work and are confident our subscribers will love the design Taylor James created for the 2011 edition.”

ABOUT THE KNOWLEDGE

The Knowledge is the UK’s leading production industry directory, used by over 24,000 production staff within UK production companies.  First published in 1985, The Knowledge has become the first port of call for production professionals to find crew, facilities, studios, production services, and location suppliers, for their productions. The Knowledge contains over 18,000 companies and crew, and is recognised by the industry as being the most accurate source of contacts available. The Knowledge is also accessible online via www.TheKnowledgeOnline.com