TJ Presenting at 3Ds Max London Today!05/07/11

Today, TJs new business developer, Keith Jeffery and CGI lead artist, Mark Knowles, will be presenting at 3Ds Max London, at 7pm at The Plough pub, London. They will be taking audiences through our recent creative exploit for Turkish Airlines’ latest advertising campaign, featuring players from Manchester United.

This stunning campaign, in collaboration with DEPOfilm, ran in conjunction with a 30sec TV commercial across Europe earlier this year. Featuring Man U football players Ryan Giggs, Edwin Van Der Sar, Anderson, Ji-Sung Park and Dimitar Berbatov, with the seamless integration of photography and virtual CGI environments.

Keith explains, “Turkish Airlines is a great example of how CGI and photography can be combined to deliver stunning imagery.  Logistically, the inside of the plane would not have been easy to shoot. With such limited space, the process within the actual environment would have been time consuming and cost-prohibitive for the client. We also only had a short time allocation with each player. We therefore built a 3D environment in 3ds Max, referencing detailed blueprints of the interior of the plane provided by the client. In order to maintain continuity, we created the CGI scene setups before the shoot in Manchester, so that detailed camera, lens and scene measurements could be followed.”

“We are happy to support the 3Ds London group and see it as a great opportunity to showcase our work but to also make new contacts.  There are some very talented people who attend these meetings; it’s always good to get their feedback on the work as well.”

Members of the 3Ds Max London user group meet on the first Wednesday of every month to discuss ideas, methods and projects in a friendly and relaxed setting. Presenters include key members of the advertising, architectural, design and animation industries. To find out more or how you can attend, visit their blog http://www.3dslondon.blogspot.com/