Production Management14/06/10

We have spent years developing robust processes and infrastructure to handle large-scale multi-platform campaigns within time and budget. CGI methods can be intricate and restrictive, so we follow our unique REALWorld Rendering™ workflow to offer flexibility and enormous creative freedom within a sound framework. Our Calor Gas ‘LP Genius’ TV commercial was created in CGI [...]

We have spent years developing robust processes and infrastructure to handle large-scale multi-platform campaigns within time and budget. CGI methods can be intricate and restrictive, so we follow our unique REALWorld Rendering™ workflow to offer flexibility and enormous creative freedom within a sound framework.

Our Calor Gas ‘LP Genius’ TV commercial was created in CGI within this framework, and we will be releasing a case study exploring the challenges and successes of this production shortly. For now please view the commercial and background information here.