Acura may not be the first automaker allowing people to customise their vehicles online, but it is the first to do so via Instagram Stories. To promote the new 2019 ILX vehicle, Acura teamed up with Giphy artists and Instagram influencers to be the first automotive brand to allow social media-aficionados to customise their dream car using stickers on Instagram Stories. As part of the campaign, our in-house artists worked with MullenLowe to also produce various branded GIFs.