The Association of Independent Commercial Producers is a professional body that represents a range of production companies with a diverse portfolio of skill sets. The AICP asked us to create the Sponsor Reel for the annual AICP Show- an awards event that highlights the membership companies' accomplishments over the previous year.  

We and crafted a visual poem that shows the depth of storytelling styles in the commercial production community and honors the tremendous range of artistic disciplines that make the AICP membership.

The film follows a black ball through sequence shots done in several different artistic styles. The black ball derives from the AICP’s new rounded logo and represents how the organization gives each individual member company tools to be perform better individually while strengthening the production community as a whole. Similarly, Taylor James is a collection made of artists across disciplines, a microcosm of the larger production company. We pooled our talents to pay homage to our peers and their wide range of specialisms. From our leadership to our receptionist (who helped concept the film), to the office dog, our entire family had a hand in crafting the film.