Alcon
Birds
We teamed up with H4B and Alcon to produce a campaign promoting the benefits of a surgical option that addresses both cataracts and astigmatism. We created a 30 second spot that was adapted for print and cinemagraphs - delivering three executions with one production pipeline. The spot required extensive character concepting and integrating live action with CG birds.
Pre-Production Concept
Our pre-production team had to familiarize themselves with bird anatomy to the point we where looking at bird skeletons, muscles and exactly how both Andy and Cathy would move. In order to bring the birds to life we worked closely with our storyboard artist and concept artists to bring personality and character to the narrative. The agency provided us with a basic script and from there we had complete creative carte blanche to work with our in-house Creative Director and Live action director to define the flow of the shoot and CG.
BEHIND THE SCENES
The shoot was a fantastic mix of photography, live-action film making and digital videos for cinemegraphs. A truly soup to nuts approach to production. We worked closely with the agency to plan the shoot day to ensure each deliverable was captured at the highest fidelity. We had our live-action director driving the story for motion, the photographer picking up lifestyle shots and our digital photographer capture cinemegraphs and talent movement. Our VFX supervisors oversaw all the actions to capture the information which would translate from the real world into CGI post-production.
Production CGI Development
We built this campaign from the ground up, allowing us streamline all areas of production with a focus on giving our clients the highest quality assets with maximum flexibility in the least amount of time. The final images were created by combining photography and CGI.
