A collaboration with Joint London on this digital campaign for the launch of the new ‘Amazon Fire’ phone, featuring unique 3D technology to provide dynamic visuals to run across multiple digital platforms.

Taylor James were asked to produce the animated content for the new phone, to show off the phones dynamic perspective feature which allows the user to explore 3D environments via clever eye-tracking technology.

We built the CGI assets for seven phones, carrying out the compositing in post production and adding the necessary touches to go above and beyond client expectations for this digital out of home launch, used across various web banner and digital display formats.