Aston Martin 1 Team
AMR22 Reveal
With a reveal set for mid-February, the Aston Martin Aramco Cognizant Formula One™️ Team needed to create exciting visuals to introduce their 2022 Race car, the AMR22, quickly. Their usual photography route would not be a 'go' in this short timeline. The Aston Martin F1 Team knew that CGI was the best solution to build 10 beauty shots and a :60 reveal video — so being impressed with our work and knowledge of all things automotive, they came to Taylor James. With the use of Unreal Engine, we were able to respond and adapt quickly to last minute design changes and deliver on-time for their car launch event.
Production Angle Study
Production Look & Dev
Production Retouch
Step by Step Video Full version
Post-Production Lighting Study
Solutioning
at the speed of
racing
We moved at the pace of a grand prix team — the pipeline allowed us to make changes on the fly as design changes came in all the way up until delivery. We got a head start by using the 2021 model to create the lighting; when the AMR22 data arrived we were off to the races.
The AMR22 was revealed on February 10, 2022 and was buzzed about across social media. The video reveal has over 4m views and counting.