CENTRAL BANK
Looking Glass
Central Bank combines cutting edge technology with local service to open up a world of endless possibilities for their clients. Woodruff approached us to help visualize the brand's strong roots and the bright future that it offers its clients. We created the "Looking Glass" spot for Central Bank that tells the story of endless possibilities using a mix of CGI and live action.
BEHIND THE SCENES
We made highly detailed storyboards, previs animations, and design decks that could be reference on set where created before the shoot. We had agency and client buy in on all the content before setting foot on the location to fire off our first frames.
Shoot Production
We had an amazing turn of luck as a large rain deluge a few days before the shoot turned a very arid landscape into a beautifully luscious green vista! Our Taylor James director, Jason Guerrero worked closely with our very talented DOP to capture the most beautiful lighting on set. They worked closely to create a great color grade on set to show the clients exactly what the final spot could look like. Our VFX supervisor captured lighting, tracking information and imagery of the child’s hand to ensure the orb integration looked perfect. Alongside the broadcast spot we also did a photography shoot of our hero child actress for print deliverables which drove efficiency and created a truly integrated cross platform campaign.
Post Production
Live action integration was a huge part of our post production challenge on this project. We had to integrate the CG tree, orbs and cityscape within the ball to ensure we attained a high level of realism which would synergize with the rest of the spot which had been shot in camera. Paying careful attention to the lighting in the live action plates, as well as bringing small details such as the fluttering leaves, the particle simulations within the orb and the construction of the city helped bring the spot to life.
