We produced these 6 beautiful print ads for Club Colombia to launch their newly designed premium packaging and Bavarian beer range through an integrated campaign for print, online and outdoor. The heart of the concept was to glorify the product as a piece of art, enhancing the new attributes of the design; the grip, shape and the detailed embossing. Working with Leo Burnett, we creatively led the production, combining the beautifully lit product photography with 3D graphics and extraordinary light effects captured in camera to illustrate the differences in the new bottle design.

The main challenge was to come up with the best solution to integrate the iconic artwork, the background graphics and product photography, all of which are were skillfully comped together by one of our retouch artists for seamlessly photorealistic results with a rich quality feel.