Balancius™ is the name of a very innovative feed additive recently launched by DSM, world leader in Animal nutrition & health. The agency presented us with little more than an outline of the subject and that they were looking for an AR experience that would reflect the high level of innovation and technicity of this new product. Building off the foundations of the model-based AR experience of Care4Today, we thought the next stage was to feature AR overlay animation, based off Heads up display (or HUD) style animation. We presented an idea that the markers would trigger animations to be overlaid in the camera feed, as if appearing in real life like a scientific/technological display. The target event was a conference and delegates would be handed iPads to experience the content, driven by markers located on a large-scale model of a chicken. The AR technology was then applied to other promotional tools, sales brochure, website, and posters.

Our design team worked to create a tech heavy look that delivered factual information to supplement information of the sales materials. The HUD animations were to be added to AR screen space, so that it appeared to be animated and bound to the marker. Each marker would display a different story outlining the product and it's potential use. 
We set up 4 contact points for the experience, each would require a marker to trigger the animation. AR markers typically like to have points and edges in order to acquire a solid track. This allowed us to keep visual consistency between the content as the triggers.