Honda CR-V
Honda, in collaboration with RPA, approached us for the launch of the all-new 2023 Honda CR-V. The brief was straightforward: expand the Hondaverse by adding new zones, offering the CR-V fresh terrains to traverse. With the CR-V's off-roading capabilities, it was vital to showcase it not only in rugged environments but also in more upscale and premium settings. The goal was to paint a vivid picture for potential customers, helping them visualize owning this car in diverse locations.
Challenge
Full CGI Background
Zone 1
Full CGI Background
Zone 2
Production Lens & Real-Time Angle Study
Post-Production Retouch
Our approach allowed for closer collaboration and a faster workflow. The client truly felt like they were part of the process and were pleased overall with the process. While every project has its compromises in regards to time, feasibility, and more, working in this way allowed us to follow our curiosity and explore options and looks quickly, and make decisions in a timely manner.
With virtual creative production sessions, we were able to deliver an impressive 72 assets in a short amount of time. Working fully in CG environments within UE, the team used cutting edge 3D creation tools such as Unreal Engine 4, 3Ds Max and V-ray to build large scale environments where the new Honda HR-V could be placed into with ease.
Solution
Final Interior Majors
Final Detail Shots
