INBRIJA
Moonrabbit extended an invitation for us to join forces in crafting a sequence of cinemagraphs for Inbrija. Centered around the intimate experiences of patients and their courage in confronting Parkinson’s symptoms, we fashioned a collection of cinemagraphs. By utilising stock footage and designing custom backgrounds and lighting effects, we breathed life into each image.
DESIGN EXPLORATION
To convey the individual struggle and optimistic outlook, we also developed a unique font to represent the inner voice of the patients and to bestow a distinctive feel to the campaign.
FINAL | stills
The outcome was a compelling campaign characterised by images that are both bespoke and personal, with a graceful sense of motion that resonates with the patients’ inner voices.
