Kalbitor
When the Body Attacks Itself
GSW came to us to create three striking visuals to introduce Kalbitor, a new biological therapy for hereditary angioedema (HAE). HAE is a genetic disorder that causes attacks of dramatic internal and external inflammation in various areas of the body. It is disfiguring, painful and can be fatal if the breathing passageways are affected.
Pre-Production Concept
The campaign needed to visually represent the HAE attacks with a convincing, photoreal look. We established the creative direction from the initial concept, working up various design iterations to develop a campaign with a strong visual impact.
BEHIND THE SCENES
Shot lists formed a critical part of building the brief in the pre-production phase. Utilizing the animatic for timing cues, we ensured we had detailed notes from our director which we could supply to our talented South American crew to hit the critical timings points to tell the story in :15 seconds. This also helps make sure we spend as much time as possible on set capturing varied performances rather than worrying about logistics which can eat into critical shoot time.
Production CGI Development
We built this campaign from the ground up, allowing us streamline all areas of production with a focus on giving our clients the highest quality assets with maximum flexibility in the least amount of time. The final images were created by combining photography and CGI.
