Leaking Aquarium
We were awarded a healthcare job with Fishawack Health. In this campaign, print and cinemagraphs warn against Proteinuria, a kidney-related health risk.
In the ad, a kidney-shaped aquarium leaks from a crack in the glass. Using Tyflow, we created four second cinemagraph loops of the water splashing onto the floor. With added movement on the other side of the glass -- rolling waves, dancing sunlight, and waving sea life vegetation — stress and realism is heightened.
In our pitch, we created tests of the cinemagraphs. The test focused on the water and lighting of the campaign: a man looks at the moving water inside the tank, standing on the floor that is completely flooded. Our test was instrumental to our winning the work.
