LEVEL SHOES
Shop Without Limits
Level Shoes is the largest shoe retailer in the world, 40 boutiques are housed within it's 96,000 square foot store in the Dubai Mall. The retailer introduced a new online shopping and delivery service that allows consumers from across the GCC to “Shop Without Limits.” With this as the inspiration, Moloobhoy & Brown tapped us to craft a creative digital campaign that showed people shopping without limits…. to the extreme.
PRE PRODUCTION | concept
SHOOT PRODUCTION | BEHIND THE SCENES
The campaign showed shoe lovers at the edge of the buildings, something that was originally supposed to be shot in real-life. Our artists across diciplines combined their skills and expertise to build a production plan that maximized resources and offered more creative freedom: stock imagery for the background cityscapes and photographing the talent in studio to ensure perspectives, angles and lighting match. The foreground ledge was then added in post to add a greater sense of drama to each shot.
POST PRODUCTION | CGI
Our CG team took the final stills and added movement to the hands and feet of the models and motion to background elements to create cinemagraphs. The Shop Without Limits campaign ran online and a teaser trailer combining the cinemagraphs has generated 229k+ views on the Level Shoes YouTube channel.
