Coconut Oil

Char it. Bake it. Blend it! 50 ways to use coconut oil is the heart of the concept of this integrated campaign for LouAnaCoconut Oil, spanning digital and print. 

Teaming up with Los Angeles ad agency, High Wide & Handsome, we produced a series of digital banners and print ads to launch LouAna’s new website. Holding a shoot in our studio for the food photography, we could capture all we needed to produce 2D stop motion banners and craft delicious still ads using CGI-built type and a drizzle of retouch. Building a whole alphabet of letters in 3D gave the agency the flexibility to create a whole range of images and slogans across media platforms – ensuring the core branding is consistent. 

The delicious campaign follows the success of our recent collaboration with High Wide & Handsome on Sweet Marie’s and is currently running throughout the USA in press & poster as well as online. The website is a user-friendly resource for consumers to learn more about cooking with coconut oil – including tips, videos, and a bounty of exclusive recipes created by some of the best food bloggers in America.

PRE PRODUCTION ︱STORYBOARD

We were selected to work with High Wide & Handsome because of our successful past project done with them for Marie’s Salad Dressings. Preparation was big for this project since it covered aerial shots of food being prepared on a table in stop motion. For the banner ads, food needed to be shot in such a way that it can be handled and edited in post to create a stop-motion effect. Since the hero element is the coconut oil, all of the food needed to look fresh and delicious!

One day with a great photographer and a food stylist equals one happy client! The team went into the shoot prepared to move quickly but mindfully to shoot the food with the shortest shelf life first.

The two shoots combined with CGI and our retouch team resulted in a great 4 image campaign. In retouch, we had to be extremely mindful to get the exact amount of reflection and transparency of Flo to make the campaign seamless, realistic, and effective.