We worked with Loaf to launch the new Summer campaign for Merseyrail, creating two images – one for day and one for night – with initial shots taken on a Merseyrail train at Birkenhead station in partnership with Guy Farrow.

The concept behind the ads are that from the moment you get on board a Merseyrail train, there are lots of exciting leisure activities, destinations and adventures at your fingertips! Each image showcases references to some of the great destinations accessible via the Merseyrail network. Roman Centurians from Chester sit beside musicians from the Liverpool Philharmonic, all surrounded by a sandy beach floor!

Deliverables spanned across multiple platforms including posters, a Metro wrap, billboards and web assets. We worked on the post-production to really bring the concept to life.

Here you can see all the steps of the post production process, from stitching together the train carriage to compositing the many stock elements! The perfect integrated production showing how bespoke photography and stock photography can work together!