Northrop Grumman
TVCs & LinkedIn Series
In collaboration with Dentsu Creative, we introduce prospective talent and the everyman to aerospace and defense company Northrop Grumman. The spots, titled "Welcome to Northrop Grumman", are part of a larger push by the company to attract young, top tier talent. Co-directed by Jay Harwood and Tim Abshire, the spots give a glimpse of life inside the company as you, the viewer, are shown around Northrop Grumman's amazing facilities. In the first person POV, you see that at Northrop Grumman, you can make the impossible possible.
Pitch Storyboards
In our pitch, we focused on how we could really excite viewers -- It's a normal day at the office, but when that office is extraordinary, everything gets taken up a notch. One scene centers on an elevator opening into a bustling hangar filled with Northrop Grumman aircraft, with models from the present day, as well as the not-so-distant future.
Pre-Production Frame Development
Storyboards and 3D animatics allowed us to plan the layout and choreography of all the elements and to carefully consider a nice composition for horizontal and vertical crop formats.
Pre-Production CGI Models
Creating all the elements in CGI gave us full control over the motion, allowing us to choreograph movements to feel light and airy with a sense of breeze carrying the different aromas. To help enhance this, we decided not to use camera cuts, but to instead find creative ways to transition the camera and reveal each shot. Using orbiting cameras, focus pulls, close-up swipes unfolding backgrounds, we introduced the 4 different products in a seamless flow, carrying the viewer effortlessly along this journey of aromas.
Post-Production Colour Grade
Pre-Production Animation Tests
We also added a subtle breathing rhythm to the animations, by accelerating and easing the speed of the elements and the scaling of the products in the camera, to re-enforce the sense of inhaling and exhaling the scents of each product. Both keyframe animation and dynamic wind simulations were used to control the movement of flowers. This helped to create a natural response to the air friction and achieve the delicate flutter of the petals.
