We Go Where You Go

This photographic production was for 4 stunning ads for Progressive’s ‘We go where you go’ campaign. The reflections concept was developed and produced by Taylor James. The team at Arnold approached Taylor James to help solve the logistics of a new campaign for their latest Motorbike insurance campaign. The creative idea focused around Flo being present with the rider at all times, but you only get a glimpse of her in various reflections. Our challenge was to pull together 4 locations in a 2-day shoot, then integrate Flo’s reflection into the environments in post-production back in the studio, making sure everything looked utterly seamless and realistic.

PRE PRODUCTION ︱CONCEPT ART

Our role was to work with the agency creatives to see ways to better explore the ‘Reflections’ ideas that satisfied the client concerns. We pitched the ‘Cobble street’ and ‘Airstream’ additions, which helped add character and a premium feel to each shoot. 

Our creatives and concept artists firstly work closely with the ad agency and client to evolve the connect through the pre-production stages, looking to maximize the overall creative message. Whilst developing the concept, we built in efficiencies to maximize production value. We combined CGI with photography, shot at our in-house photography studio.

We were able to pull together shooting at 4 separate locations over a 2-day span to get the riders, the bikes, and body-double for Flo. A second shoot was done in-house to capture Flo’s facial expressions & overall pose.

The two shoots combined with CGI and our retouch team resulted in a great 4 image campaign. In retouch, we had to be extremely mindful to get the exact amount of reflection and transparency of Flo to make the campaign seamless, realistic, and effective.