In our first collaboration with Valiant Pictures, we built this spot for the new flavor of Seagram’s Escapes, Tropical Rosé. Created by celebrity talent Chris Harrison, host of The Bachelor and The Bachelorette, Tropical Rosé is Seagram’s Escapes’ light, sweet and refreshing 100-calorie canned malt beverage. We created a captivating, CGI kaleidoscopic animation to highlight the bursting passion fruit, dragon fruit, and rosé flavors. It’s love at first sip!

pre-production︱style frames

We jumped straight into creating style frames, to see how we could really push the look and feel of the rosé flavor. We decided to focus on the fruits, as well as a couple of other elements, to help solidify the composition and a blush-like, romantic color palette.

PRE-PRODUCTION ︱ CGI MODELS

PRE-PRODUCTION ︱animation edit

We wanted the reveal of the can to be cinematic and exciting. Like a 1920’s showgirl being elevated on a pedestal, we envisioned revolving fruits and petals, revealing the can from different angles. The works of Busby Berkeley show how singular items can create patterns from repetitive movement.