Shinola products are expertly crafted, assembled by hand, of the highest quality and backed by a lifetime guarantee. Shinola approached us to help create visual content that illustrated the caliber of their product range to an audience who could neither see nor experience the products.

We then designed an approach to building Shinola’s product suite in CG. We created a unique approach, specific to Shinola’s needs, that would generate quality content at volume, quickly, effectively and affordably. Our team concepted the brand films as a way to honor the brand’s heritage, communicate the product’s quality, and reach consumers who carefully considers brand values prior to purchase.

Our artists across disciplines crafted the content and designed it to be adaptable across channels and initiatives- from OOH to POS, ecommerce, print, digital, social media and beyond.