Signature Kitchen Suite
Signature Kitchen Suite, the luxury kitchen appliance brand of LG Electronics, came us to explore the benefits of using CGI to create custom-designed kitchens for their brand/product catalog. In the past these high-end kitchens were custom built and photographed. Using CG enabled the client to make significant cost savings on the production and allowed the designers endless freedom to make customizations to their kitchen’s layouts, materials, and propping.
SKS collaborated with 11 renowned interior designers to create 11 unique kitchens, each showcasing their innovative product range. Each appliance is aimed at cooks who want to combine their passion for food with their love and appreciation of technological innovation.
Pre-Production References
Interior Designer 01
Trisha Gaffney
DESIGN STYLE:
Functional style with coastal or natural environment inspiration
SKS PRODUCTS INCLUDED:
48" Dual-Fuel Pro Range with Sous Vide & Gas Griddle
48" Pro Style Wall Hood
36" Single Wall Oven
30" Combi-Steam Oven
24" Wine Column
Undercounter Microwave
Dishwasher
Materials Board
Production WIP
Our first task was to get each of the products modelled and approved for accuracy. We then had to build out each kitchen, paying close attention to every single detail from cabinet heights, to countertop thickness, to types of door handles and closing mechanisms. Each shot was meticulously planned out and involved angle studies to get agreement on how to best showcase the products and kitchen designs.
We would also have to prop the kitchens according to the style brief. For the food, we undertook a small-scale studio shoot to capture this from the correct angles and lighting so that it could then be integrated into our scenes by our skilled retouchers.
Once the master 3d kitchen model had been signed off, we were then able to change camera angles and zoom in on certain areas to showcase other product stories and benefits.
Final
We delivered over 100 images for this project in order for the brand catalog to be built out. There were 10 hero kitchen shots, with a further 30 derivatives showing product close ups in scene. We also delivered around 60 images of products on white that were used to create the product spec shots at the back of the catalog. The whole project was completed in 8 weeks.
Interior Designer 02
Nadia Subaran
DESIGN STYLE:
A modern Capitol Hill Row House Space with a galley style kitchen.
SKS PRODUCTS INCLUDED:
18" Freezer Column
30" Combi-Steam Oven
30" Single Wall Oven
2 – 36" Flex Induction Cooktop
24" Undercounter Microwave
2 – 18”Wine Columns
2 – 24" Panel Ready Dishwashers
Materials Board
Production WIP
Final
